Revenue is Vanity, Cash Flow is Survival: How SMEs Can Master Their Cash Conversion Cycle
If you run an SME in India, you’ve probably heard the golden line: “Revenue is vanity. Profit is sanity. But cash flow is survival.” And it’s true. In fact, most businesses don’t shut down because of losses — they shut down because they run out of cash. Let’s break down where SMEs lose cash, how […]
